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FUZN™ Marketing System

mido-picIn this quest for your daily bread, has the fear of disappointment made you too weak to conduct your search? When I'm at work, at least my hope for success is greater. Load the ship and set out. No one knows for certain whether the vessel will sink or reach the harbor. Cautious people say, "I'll do nothing until I can be sure". Merchants know better. If you do nothing, you lose. Don't be one of those merchants who won't risk the ocean.

Why is the fear of disappointment holding you back from engaging in the search for the spirt? Haven't you seen the tremendous gains made by the people in our market, such as gains made by the prophets and the saints? What outstanding opportunities have come to them by going to this kind of store, and how great are the profits they've made in this business! (Rumi)

Successful growth has been achieved by innovators courageously exploring and interacting with others to exchange ideas. For example the silk route created growth and trade across cultures. Coffee, tea, gold and spice trading all brought about innovative ideas. Hence I am a firm believer that in order to reach the very pinnacle of a profession, one needs to have worked and studied with the best who come from different backgrounds. This helps one absorb experience and knowledge to the maximum level.

This then translates in to understanding and implementing best practice flawlessly. It also shows deep respect for the profession, those that have made significant contributions and sets one up with the correct mindset to lead change. This is why I developed the FUZN™ School of Marketing.

Having worked with top tier companies across the globe, through the use of FUZN™ Marketing I have been able to drive growth across a number of different businesses. I have experience in FMCG/CPG, Telecom, Entertainment, Tourism, Financial Services, QSR, Retail, Real Estate and Consumer Healthcare. I have worked across North America, Europe, MEA, APAC and LATAM. With 20 years of marketing experience there is no marketing issue that I cannot solve.

I have been exposed to all areas of marketing from strategy to execution, from digital to trade. I have also worked across different product categories each having its own challenges and opportunities. This diverse experience enables me to add a lot of value to organizations. At the top business schools around the world when marketing is taught, often case studies are used to draw lessons from, even if they may be from a completely different industry. I am a big believer in applying learnings from other organizations and industries.

FUZN™ Marketing is a best practice marketing system. It draws upon learning's from working with successful businesses to deliver marketing in a unique and dynamic way. The Marketing Index Metric (MIM) tool that I have developed aids businesses in measuring brand and business health. Then through effective marketing we can see improvements in MIM scores over time. I have managed key marketing projects for organizations, provided training and spoken at conferences, workshops, webinars and seminars across the globe. I have also written for a number of publications and online. The way I work is that I am embedded into the organization so I can work on the strategy and the execution of the project. This ensures that ideas are translated in to action and the results speak for themselves. If you are interested in exploring FUZN™ Marketing for your business, then contact me. I am based between Dubai / Abu Dhabi UAE and California USA and can cover projects anywhere across the globe. You can also connect with me through LinkedIn. I look forward to hearing from you.

Marketing Experience:

Born in the same year that the United Arab Emirates (UAE) was born, I have been infused with the progressiveness of Dubai and the traditions of Abu Dhabi with a touch of California charm.

  • A well rounded marketer with over 20 years of progressive experience across blue chip multinationals and startups.
  • Successful USA marketing leadership experience.
  • High growth global experience - North America, Europe, MEA, APAC and LATAM regions.
  • MENATI region marketing expert covering markets including Saudi Arabia, UAE, Kuwait, Qatar, Turkey and India.
    (MENATI = Middle East, North Africa, Turkey and India).
  • Experienced in leading the marketing function. Created FUZN™ Best-in-Class marketing system. Qualified and accredited by professional bodies.
  • Initiated and executed marketing strategies for global and local FMCG (CPG) brands, using market data, consumer insights, competitor analysis, delivered through high impact campaigns, digital build activities and innovation.
  • Mixed ethnicity, multilingual and worked across multiple consumer cultures with an entrepreneurial mindset.
  • Built strong relationships with a wide range of industry contacts from Dubai to Los Angeles.

Titles Held:

  • Chief Marketing Officer
  • Vice President Marketing
  • Director of Marketing
  • Marketing Consultant
  • Head of Marketing
  • Marketing Manager
  • Brand Manager
  • Marketing Associate
  • Marketing Intern
  • Managing Director
  • Executive Director
  • Producer

Specialties:

  • USA marketing
  • Global marketing
  • International marketing
  • Middle East marketing (especially GCC - Gulf Markets)
  • Marketing strategy and execution
  • Leadership, coaching and relationship management
  • Building brands and innovation
  • Integrated campaigns and digital marketing
  • Research, measurement tools and best practice

Possible roles:

  • Chief Marketing Officer
  • VP Marketing
  • Director of Marketing
  • Director / VP of Global Marketing
  • Director / VP of International Marketing
  • General Manager
  • Managing Director
  • CEO

Credentials:

  • Chartered Marketer
  • Certified Marketer
  • Masters and Bachelors degrees with majors in marketing
  • Highly trained - P&G, Unilever, Nestle, Stanford GSB, Harvard Business School, UC Berkeley, UCLA, INSEAD, MIT, Thunderbird
  • Mentor and Certified Life Coach
  • Marketing consultant to grow USA companies
  • Marketing cultural events for Dubai and Abu Dhabi UAE.
  • Strategic advisor on several projects for Abu Dhabi and Dubai growth vision.
  • Marketing lecturer at seminars, workshops and universities (USA, UAE and KSA).
  • Executive Director for international charity.
  • Tour Director.
  • Published Writer.
  • Film Producer
  • Avid Gamer
  • Tech Head 

Professional Affiliations:

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